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Redirect Method Technique- YouTube New Tool to Battle Terrorist video content in Search Results.

The new innovation will surface playlists with content that means to discredit fanatic video publicity connected to certain hunt terms.

In its proceeded battle against fear monger video content, YouTube reported it has revealed another feature include in light of the Redirect Method innovation outlined by the Google tech hatchery Jigsaw. 

As indicated by the declaration, YouTube will now show a playlist of recordings went for exposing "vicious radical enrolling" content when individuals scan for specific watchwords. 

The declaration did exclude specifics on what the "specific keywords" are, however, Jigsaw's site covering its Redirect Method extend recorded the accompanying articulation clarifying how it functioned with Moonshot CVE (an activity that utilizations information to counter fierce radicalism informing) to decide pertinent catchphrases: 

For the English crusade, Moonshot CVE made 30 ad campaigns containing 95 special advertisements and more than 1,000 keywords. The watchword era was centered around terms proposing positive notion towards ISIS. 

YouTube says the objective is to offer more assets and substance that might have the capacity to "change the psyches" of individuals at danger of being radicalized by psychological militant associations — guiding them to video content that exposes fanatic purposeful publicity. 

Amid the previous months, YouTube has attempted to keep psychological militant substance from tormenting its site and appearing regarding publicist content — an emergency that has brought about debilitated associations with brands. You can read more about the most recent strides it has taken to oversee mark well-being for promoters on our accomplice site at Marketing Land: YouTube unobtrusively delays look advertisements to execute mark security measures. 

Over the coming weeks, YouTube says it will grow the usefulness to incorporate a more extensive arrangement of pursuit inquiries in numerous dialects, and utilize machine figuring out how to refresh question terms. There are additional plans to extend the Redirect Method tech in Europe.

Brand New Google Adwords Interface & Features

New Features & User Interface Google AdWords Users Will Get

Despite the fact that the New AdWords Experience (AKA the new UI) doesn't exactly have highlight equality with the current AdWords version yet, it really offers some good components or features. They can be difficult to recognize without some research, so we have assembled them here in one place for your information.

The new interface has been relentlessly taking off to more users and promoters over the previous year, and Google says it will be accessible to everybody by the end of current year. Advertisers with access to Google Adwords can already navigate between two to explore and experience the difference between them. It can require some investment to get used to the new look and format, yet the new components should give promoters an additional motivating force to get happy with working in the new interface. We additionally expounded on the convenient new representations in the interface that can spare examination time.

Here's a once-over of what's presently just accessible in the new UI and some other select new elements that will be coming in the months ahead. 

Features Accessible For AdWords Users Now

Promotion Extensions

Unless you have beta access in the old interface, the best way to get to the new advancement augmentation is by means of the new UI. Advancement expansions enable you to show and connection to a particular offer in content promotions. The label symbol in this augmentation causes it emerge on the page. This is what the setup looks like in the new interface:

Source: Searchengineland.

Household Income Targeting in Search

Family unit pay detailing and focusing on is accessible for look crusades from the Demographics tab in the new interface. In the old interface, family unit salary targets must be connected by means of area focusing on.

A diagram at the highest point of the page makes it simple to rapidly perceive how your battles perform along family pay portions. Offer changes can be set at the crusade or promotion aggregate level. 

Source:Searchengineland

Audience Page

Another Audiences page offering a solitary place to oversee the group of onlookers focusing on and enhancements were appeared at Google Marketing Next amid the profitability segment of the live stream. 

I'll additionally bring up the new phrasing utilized for the group of onlookers focusing in AdWords. "Target and offer" are presently called "Focusing on," and "Target" is all the more relevantly called "Perceptions." 

Source:Searchengineland

Coming Soon Features of AdWords… 

There are a few new elements in progress that will be taking off to the new interface throughout the following couple of months. 

Landing Page Performance

Publicists will have the capacity to get bits of knowledge on their different greeting pages in one place. The new greeting page screen will be like the advertisements and watchwords pages. The point is to enable publicists to upgrade for better client encounters and enhance promotion execution, especially on versatile. This could begin appearing in the new interface not long from now. 

Custom In-market Audiences

In-showcase gatherings of people are coming to Search campaigns. Google will likewise be propelling custom in-showcase groups of onlookers that can be custom-made in light of the sponsor's site, crusade execution, and business objectives. Search for this in the not so distant future. 

Google Attribution

This was the huge new item declaration from Google Marketing Next. The new free attribution item will be coordinated into the new interface. The correct planning on this is still TBD, yet I'm speculating we'll see it before year-end. 

Store Sales Measurement Uploads

Retailers that catch steadfastness program messages at the purpose of offer can import store exchanges into AdWords straightforwardly or through an outsider. Correct planning is as yet fluffy, yet it will dispatch in the new UI sooner or in the not so distant future. 

Furthermore, that is the thing that we know up until now. Going ahead, we can anticipate that Google will continue taking off new components in the New AdWords Experience rather than the present interface.

Google Updates: New & Improved Mobile Test My Site Tool with Better Competitive Analysis

Now Google's site speed tool will compare your website to your competitors' and inform about how many traffic or visitors your website is losing just because of the load time of your website.

What's New About Test My Site Tool?

Google has made the announcement on the Google Small Business blog about the updation of the Test My Site tool so that it provides more than just your website’s mobile speed scores, which they launched one year ago. Now this tool will provide the data about how many visitors your site is losing just because of your website speed and how you compare to your competitors.

This speed test tool will estimate not only how much time it takes for your mobile website to load but also that how many website visitors you’re potentially losing during your website load time. It will also inform you how well you are doing as compared to your competitors by doing a benchmark of your site speed on mobile devices as compared to others in your industry.

This tool will continue to provide you the important action points on how to make your website faster by detailed specific optimization techniques that can be applied to your website code and server. It will continue to give you a grade on your desktop and mobile site speed, but now it adds those two additional features.

You can check it out at testmysite.thinkwithgoogle.com

Top E-Commerce Platform Trends To Watch Out For In 2017

eCommerce Platform- A Right Tool For a Right Kind of Job:

In my 6 years of working with the eCommerce platforms, I have been asked this same question on different occasions - "What is the best eCommerce platform in the market today?"

Well, I really found this question impossible to answer by then and same goes for even today. An eCommerce platform is never the best or the worst. It's just a right tool for a right kind of job or a wrong tool for a right kind of job.

Is Popularity a Factor in Deciding The Best Platform?

People would say, I would launch my site on Magento Enterprise as it is one of the top eCommerce platforms according to the surveys.

Well, I am a huge supporter of taking the actions backed on facts and data, and these surveys provide some solid data. However, I prefer to differ a bit when it comes to choosing an eCommerce platform.

Considering the usage statistics and popularity is not a right scale to decide the best platform for your kind of job. Each eCommerce platform today, has it's own pros and cons. They are designed to simply fit a special class of requirements. For example, though both Magento community and Magento Enterprise edition are eCommerce platforms, it's not wise to compare the one with other on popularity basis.

What Magento community edition provides suits a particular section of business requirements and same goes to the enterprise edition. Similarly, Shopify suits another class of business requirement.

So, it's not the popularity of the platform that decides who is best. It's your requirement and the ability of the platform to seamlessly fulfill it which decides the best choice for you.

Here in this article, I am going to analyze the latest trends about eCommerce platform trends till June 2017. We would also implicate through these data to find out which class of eCommerce requirements is trending most in the market today.

E-Commerce Itself Is A Trend

The internet has grown drastically over the past half-decade, and is now one of the maturest industry internet has ever produced. There are still innovations and inventions going on, but the kind of tempo eCommerce shows is hard enough to ignore.

Especially when you are an eCommerce entrepreneur with a vision in your mind, you don't want to compromise with your business requirements. That's where choosing a right eCommerce platform becomes so crucial to survive the rash of competition and changing face of the eCommerce industry.

The eCommerce platforms which I am going to mention in this article mainly include:

- WooCommerce

- Magento Community Edition

- Shopify

- Magento EnterpriseEdition

There are some other important platforms too, but the kind of fall these platforms have received in the past 2 years is dramatic. We will also look at them.

Here is the comparison of the eCommerce platform trends that have changed over the last year. This data is based on the analysis of the top million sites on the internet by BuiltWith.

MAY 2016

MAY 2017

JUNE 2017

Analysis

The above pie charts present a detailed comparison of the eCommerce platform usage trends over the last year. It’s easy to draw some implications from these pie charts.

1. The Total Share

Until the May 2016, the four platform Magento community, WooCommerce, Magento Enterprise, and Shopify were being run on 43% of the top million eCommerce sites in 2016.

However, this percentage rose to 49% by May 2017. The 6% percent increase was contributed greatly by a decent increase in the usage of Shopify and WooCommerce.

WooCommerce rose from 21% in May 2016 to 24% in May 2017. While Shopify witnessed a very well increase 6% to 10% in 2017.

Surprisingly, the share of Magento community edition witnessed a drop to 1% while the Magento Enterprise edition was stagnant to 2 % of the share.

Implications

The growth of Shopify as an eCommerce platform clearly indicates that entrepreneurs have been more inclined to the cloud-based hosted solutions. Moreover, since Shopify is not designed to handle the giant setups, it seems that more startups have been made in the smaller and niche-based business segment.

According to a data showing 1% decline in the usage of Magento community, it can be said that self-hosted solutions are possibly too tricky for these small business owners. And for those who wish to use the self-hosted platforms, WooCommerce is their first choice. Despite, Magento community edition can fulfill every requirement, WooCommerce is still the more popular choice.

I have read these lines in one of the articles about giving too many choices to the eCommerce customers- "Less is more". The article said that " giving too many choices to the customers always trigger the "paradox of choice"". Perhaps Magento is falling into this paradox of choice where it has everything one needs but also has many things extra that small businesses do not require at all.

And in this situation, WooCommerce comes out as a simpler and easier solution with few yet necessary offerings. That's where small business setups attract to it instead of using a more complicated solution.

2. Shifting The Platforms

Though Magento faced a slight decline among the top million eCommerce sites, the overall internet stats say that there has been an increase in its usage either. With Magento, the other three platforms have also become more popular.

Business running on the proprietary and less popular eCommerce platforms have shrunk to a great extent. From 45% to 39% to be exact.

Implications

Not just the startups but the older businesses are also shifting their ways to the  WooCommerce, Magento, and Shopify. Depending on the requirements, all the three platforms can serve from small to giant business requirements, and this is where they are attracting the site owners to change from their less popular platforms.

But it's not just the popularity that is causing this shift but the actual reason behind this popularity is the real cause:

• You can find a Magento extension, Shopify App, WooCommerce plugin more easily that any other eCommerce platform in the market.
• You can find a Magento certificated developers, and experts on Shopify and WooCommerce more easily than any other eCommerce platform.
• The support for these platforms is competitively way better. Who doesn't know the Magento forum, Shopify Forums, WooCommerce forum, Magento Enterprise and Shopify dedicated support etc?
• The overall cost of setup, management, and maintenance on these three platforms is way less than what you would spend on proprietary platforms like Volusion, and Yahoo Store.

Google Trends Say A Similar Story

Even the GoogleTrends seems to agree with the above data. It tells a similar story on the popularity of the three platforms:

Shopify is being shown as the most promising platforms here, while WooCommerce is also not far behind. On the other hand, though Magento was far more popular than any of these platforms till 2015, after that a gradual decline can be easily noticed.

With the advent of could based (Shopify) or more focused (WooCommerce) platforms, the stand alone, self-hosted, and enterprise level (Magento) solutions are getting lesser attentions.

However, it doesn't mean Magento is any less popular. It's just that eCommerce startups today are more on niche-based and small-scale rather than on an enterprise level. These small business requirements are being fulfilled by the light-weight platforms itself, so why would one wish to spend more time, money and, effort on a comparatively better but complicated and costly solution.

An Honorable Mention- Prestashop

While we were looking at the stats from worldwide, we encountered an interesting stat from the European section. The home player PrestaShop is one of the most used eCommerce platforms in countries like France, Spain, Italy, and even in some Asian subcontinent.

This is the usage stat from France:

PrestaShop is one of the fastest growing eCommerce platforms in the European and some Asian sub-continent part. In France itself, 27% of the eCommerce sites run on PrestaShop platform which is almost the same as WooCommerce share in the same market.

Moreover, some Asian countries like India are growing as the top source of custom PrestaShop modules, themes, and templates after France. It's hard to resist how PrestaShop is growing in the eCommerce platform market and perhaps a promising entrant to the Worldwide eCommerce platform market.

Author Bio:                                                                                       

Ethan Roy, a technical content writer by Profession. With years of experience on various eCommerce platforms (Magento, PrestaShop, OpenCart, Shopify), he has a lot to share with the readers. Currently working as Technical Content Writer at Knowband .              

Solar Energy- A Fortune Changer Concept For Africa

Solar Energy- Why It Is Important for Countries?

Generally, solar panels and solar energy are less expensive as compared to most fuels. Also, solar energy is available and can be utilized on every place globally. Therefore, it is becoming one of the most preferable source of energy as compared to all other resources of energy. All these things make solar energy very futuristic source of energy. By this change, the fate of troubled countries will improve and it will make a big difference in making such countries grow in a better and faster way. One of such countries is Africa which has very good scope of improvement and growth.

Recently, the World Economic Forum said that solar and wind are now of the equal or less expensive than fossil fuel. In the months since, the change has gotten an expanding measure of press, particularly with the developing enthusiasm for Tesla's solar rooftop tiles, which has kicked off the officially sound American market for private sun oriented boards. Some of that press has included new advancements in Africa — and keeping in mind that Tesla's rooftop tiles are energizing, they're essentially the tech required to stay aware of Africa's developments.

Solar Energy Based Airports

South Africa gets more than 2,500 hours of sunlight a year. The nation additionally has air terminals that are situated amidst no place. In the previous couple of months, the Airports Company South Africa (ACSA) chosen to take advantage of these two circumstances, and revealed three sun based fueled airplane terminals the nation over, with three more to be uncovered by 2018.

As of now, sun powered power contributes about portion of the three air terminals' energy necessity, with the other half drawn from the network — yet the objective is to have airplane terminals the nation over producing 100 percent of their own energy. By doing this, the ACSA will accomplish its long haul objective of carbon impartiality by 2025.

Sun based Power for All: BBOXX

One of the greatest difficulties to updating Africa's innovation is making power accessible over the landmass. Christopher Baker-Brian, Mansoor Hamayun and Laurent Van Houcke, every single previous colleague concentrate electrical and hardware designing at Imperial College London, embarked to fix that issue. Their organization, BBOXX, gives sun based boards, a battery and long haul bolster for country buyers in Africa — just for about $100. Their objective? To illuminate the whole nation, giving every African the capacity to impart, work together and take an interest in the worldwide economy.

McDonald’s Advertisement Commits The SEO Faux Pas

McDonalds SEO Faux Pas: How Is It Started?

In the event that McDonald's needed to get the entire world discussing its promotion battle, the firm can surely number it an extraordinary achievement. Regardless of whether individuals are talking about it for the correct reasons, nonetheless, is another matter completely. 

About The Ad Promotion

The TV promotion comprises of the performing artist Mindy Kaling wearing a yellow dress against a maroon foundation, discussing "where Coke tastes so great". She recommends that watchers make a beeline for Google to scan for the place being referred to. Fifteen seconds of advert, and in spite of the fact that Coke and Google are both said, there is no expression of the place being referred to, in spite of the fact that the hues alone ought to prompt subliminal relationship with the McDonald's burger establishment. 

Why Is It Such a Violation of Norms?

Neglecting to specify the name of your image in a promotion crusade is absolutely shocking. It goes immovably contrary to what would be expected not to give a name check to the organization paying the promoting bill, especially when both Coca-Cola and Google are receiving the rewards of having their names said on prime-time TV.

Where the socially awkward act ends up plainly inexcusable, in any case, is the point at which the question about "where Coke tastes so great" is gone into Google. A ream of results raising articles mocking the advert's poor SEO systems streak up on the screen. McDonald's name is absolutely specified, however most likely not in the way that the promoting organization – We Are Unlimited – proposed when they thought up this crusade.

It's actual that SEO is a specific field, however whether you are searching out help with your SEO in Dublin or Derby, you would not nonsensically expect specialists, for example, http://www.rycomarketing.ie/to advance your own image, not those of organizations in totally unique enterprises. 

Is it a Major Error?

As indicated by Adweek, the battle has been deliberately intended to interest youngsters and youthful grown-ups, who get a kick out of the chance to reach their own determinations about items.

That might be valid, however most analysts concur that by neglecting to make to such an extent as a devoted point of arrival for the crusade, the organization has totally neglected to gain by its showcasing technique. This mistake has permitted the outcomes pages for the inquiry question postured in the advert to wind up captured by terrible press about McDonald's, which is unquestionably the exact opposite thing that the organization expected.